Professor Larry Lockshin is a researcher, educator and consultant in wine marketing and wine business strategy. He has been a wine lecturer since 1994 and is an expert in consumer choice processes for wine, winery strategy and global wine marketing. He is involved in executive courses in wine marketing around the world, which includes the annual marketing module for the Wine MBA (Bordeaux Business School). He has been a keynote speaker at global and regional wine conferences. Larry has won a number of awards: outstanding paper award from Emerald Literati Network 2007, University Research Excellence Award 2007 and runner-up Best Paper Award, Academy for Wine Business Research 2008.

Bibliography: Circle Update, March 2009 (Circle of Wine Writers).