France, diet: ‘The French have a higher consumption of beef per person than any other European country. Yet even in France, where a steak-frites is part of the national culinary identity and livestock-rearing the very fabric of rural life, consumption of red meat has been on the decline. Amid concerns about health as well as rising prices, sales of fresh beef have dropped by about a fifth over the past decade, and those of veal by even more,’ (The Economist, ‘Meating the challenge,’ 07th July 2018, p.21).