Bronco Wine Company is based in California where it is a key player in organic wine production.

Owner: Fred Franzia (and which is distinct from the Franzia winery in California).

Vineyards: Franzia’s 40,000 acres of vines in California makes him the USA’s biggest vineyard owner. In 2017, 2,024ha (5,000 acres) of the Franzia family’s vineyards, in Madera County, were due to be certified as organic (Pam Strayer: 2016). | 2017 Deborah Parker Wong (2016) wrote that ‘by harvest time next year [2017], Bronco will control more than one-third of [California’s] CCOF-certified vineyards and will have the resources to produce in excess of 400,000 cases of wine made from organic grapes,’ says

Brandds: Fred Franzia’s conventional wine brands include Charles Shaw (‘Two Buck Chuck’). His ‘made with organic grapes’ wine brands include Green Fin, Rare Earth, Cottonwood Creek and Green Truck whose combined case production is 185,000 cases a year, according to Pam Strayer (2016).

Bibliography

Deborah Parker Wong (2016), ‘Bronco’s bright green future,’ Vineyard and Winery Management, May–June 2016.

Pam Strayer (2016), ‘Grow, Baby, Grow: Fred Franzia is converting 5,000 acres to organic certification’, www.winecountrygeographic.com (posted 30 August 2016).