Wine2Wine 2020 Podcast seminar

Moderator: Monty Waldin.



Podcasting started as a niche medium and is now increasingly becoming mainstream. Why is it growing in your view? How can podcasters leverage this interest, what is your strategy?

Anyone with a voice and an internet connection can become a broadcaster. Is podcasting’s low technical barrier to entry a good or bad thing from a wine perspective?

Wine is a still a confusing, frustrating, snobby minority sport for most everyday mortals? The BBC’s mantra is to educate, inform and entertain. Should podcasts share these exact same goals?

In what ways can podcasts be useful for students facing wine tasting exams (Master Sommelier, WSET, Master of Wine…)?

What potential revenue streams are there?

Is generating a revenue stream (via advertising or sponsorship) integral to a successful podcast? Listeners are unlikely to fast forward a podcast if a short audio ad starts to run (by the time you have found the fast forward button the ad has finished) so the potential for a captive audience exists with this medium.

How do you grow an audience for your podcast? (a question for Lawrence). Research in the UK in September 2018 by Ofcom suggested half of UK podcast listeners were under 35.

Sustainability and climate change are dominating all news agendas, not just wine. How can audio play a role in making the wine industry greener, and more inclusive?

How close away are we from Peak Podcast (a surfeit of players) and what might the implications be?

Should wine podcasts be studio based, or should more be made on location?

Podcasting has been a medium that’s been around almost since the beginning of the iPod, but what explains its recent boom?

What makes the podcast format so attractive to listeners? Do you think it’s replacing radio?

While podcasts have been relevant for about a decade, wine podcasts seem to be a new phenomenon. What do you think makes a successful wine podcast? 

What makes an unsuccessful one?

Do you have any idea who your listeners are? How do you interact with them?

What has been your most successful episode? How do you measure success?

Does your podcast have advertising? If so how do you handle advertising on your podcast? Why Should someone advertise on your podcast?

What’s your key piece of advice for someone wanting to start their own podcast?