MEZZACORONA is a co-operative in Italy’s Trentino region. It is part of the Mezzacorona Group (Gruppo Mezzacorona) which works in the wine and fruit [apples] sector. It is made up of the co-operative [Mezzacorona S.c.a, the first agricultural Cooperative Company, see under WINE below]. The Mezzacorona Group represents the leading holding company and together with the sub holding of Nosio S.p.a it manages all the phases of investment, marketing and development also through its subsidary and specialised companies.
SIZE | Gruppo Mezzacorona has 1,600 members, 434 employees, 2,800 hectares cultivated in Trentino-South Tyrol and 550 hectares of apples. There are also approx. 900 hectares in Sicily (see Feudo Arancio, below).
TURNOVER | 2015 Gruppo Mezzacorona’s turnover amounted to 175 million euros, a record for the company, of which over 80% came from exports. Payments to members have exceeded 50 million euros.
SALES | Markets in over 60 countries.
WINE | Founded in 1904, Mezzacorona S.c.a is the parent home company of the group. The 1600 wine-growing members cultivate 2800 hectares of vineyards in Trentino of mainly white grape varieties, but also red grape varieties. Mezzacorona S.c.a is a leader in the production of 5 varieties: the Pinot Grigio, Chardonnay and Gewurztaminer white grapes and the Rotaliano and Lagrein red grapes. Mezzacorona S.c.a. supplies Nosio S.p.a with Trentino wines and base wines for spumante.
FRUIT | Since 2006 Mezzacorona S.c.a has undertaken the local fruit growing activity by integrating the Valdadige fruit production. It has relaunched this sector by creating modern and efficient infrastructures equipped with top quality technology and has promoted the “Valentina” trademark.
NOSIO S.P.A. | This follows the bottling process of still wines and the production of Rotari Trento DOC sparkling wines and directly or via its foreign subsidiaries it manages the marketing phase of the Mezzacorona Group’s products in over 60 countries around the world. Through its subsidiaries it also manages the grape production and wine-making process for the two estates in Sicily. Nosio S.p.a is controlled by Mezzacorona S.p.a which holds 61% of the shares. The remaining 39% of ownership is divided up between nearly 500 shareholders. Nosio S.p.a has an organised marketing network all over the world. It owns two companies: the Prestige Wine Imports Corp. with its office in New York in the USA and the Bavaria Wein Import Gmbh in Munich, Germany which manage the marketing and promotion of Mezzacorona products and trademarks in their various markets.
FEUDO ARANCIO | The creation of Feudo Arancio and all of its facilities was done with the environment in mind. A large amount of time and resources were invested in not only creating the winery and all its vineyards from scratch, but to do so in such a way that they would have a minimized environmental impact. As a result, in 2002 Feudo Arancio was the first Italian Winery to receive the ECO Management and Audit Scheme certification for the entire productive chain. Feudo Arancio assessed its initial environmental condition, drafted plans for environmental impact improvements and committed to an external auditing system that evaluates the results of these projects. This certification plays a large role in Arancio’s efforts to promote the image of grape growers and producers as guardians of the land instead of exploiters of the land. Prior to EMAS, Arancio’s environmental management system had been certified according to the internationally recognized set of requirements of UNI-EN-ISO 14001.
STAFF | Direttore Generale-CEO: Fabio Maccari.
Administrative and commercial offices: Via Tonale 110, SS43 Val di Non, I-38010 San Michele all’Adige (TN = Trentino) / Tel +39 0461 616399 / www.mezzacorona.it or gruppomezzacorona.it