MATT DELLER MW (Master of Wine) is Director of Fine Wine Development for Constellation Brands, and previously was the North American Sales Director for their New Zealand portfolio. He entered the wine industry in 1996 as Territory Manager – Fine Wine for Pernod Ricard. He then helped establish Bennett and Deller Wine, specialist importers of Spanish, Italian and South American wines, where he was Sales and Marketing Director for over a decade. Following that, he joined The Fine Wine Delivery Company as Wine Program Director, leading a buying and trade sales team and developing integrated sales and marketing programs. Matt has judged numerous international wine competitions, written articles for various wine publications and conducted hundreds of educational seminars. He lives in the San Francisco bay area with his wife and two sons. Research Paper: Coravin wine by the glass programs in the US restaurant market: effectiveness, functionality and marketing best practice.